Stop Chasing AI Features: Start Building Growth Infrastructure.

Building materials manufacturers and suppliers will need to navigate the AI landscape if they want to stay competitive.

This isn’t a choice. Despite the fact AI/ML technology isn’t fully capable of replacing legacy systems entirely, firms that thrive a year or two from now are those embracing an AI-first approach today. Using AI features at the surface level is common, but without the underlying infrastructure to connect systems and data, the real value is lost. The companies that pull ahead will be the ones building that foundation now.

For C&C, the game is no longer just about advising these companies on AI. Large consulting firms and traditional system integrators are clinging to legacy consulting models, while OpenAI and Big Tech are writing themselves directly into the operational DNA of client organizations. Our game is about embedding AI so deeply into workflows that it becomes indispensable infrastructure to fuel and sustain more aggressive, targeted growth initiatives, faster than the traditional approach can deliver. 

C&C has been in the trenches applying AI/ML long enough to know that AI isn’t just a tool — it’s a force multiplier that can unify sales, marketing, and technology infrastructure into a single, intelligent operating fabric. This isn’t about chasing shiny AI features. It’s about aligning data flows, automating decision points, and instrumenting feedback loops across every customer touchpoint.

This requires aligning a company’s growth goals at the tactical layer. It means being able to advise on specific applications and components of a the corporate tech stack, and the practical work of going to market, selling products, and growing market share. 

Here’s how C&C helps our partners harness AI to gain market share:

• Sales: AI can prioritize leads, predict customer churn, and generate contextual sales content — but only if it’s tightly integrated into CRM workflows and sales enablement platforms. We build these integrations in weeks, not quarters. To extract useful, actionable insights, your data sources must be connected and working in sync.
  
  
• Marketing: AI can turn first-party data into campaign intelligence, generate hyper-personalized content, and automate A/B testing across channels. But the real unlock is when it’s linked directly to product telemetry and customer behavior — again, a systems integration opportunity hiding in plain sight. It takes specialized skills to execute, but doesn’t take months to realize gains.
  
  
• Technology stack: The real value comes from stitching together tools that don’t normally talk — from customer data platforms to backend analytics to cloud-native infrastructure — and layering AI over it all to make the system smarter and faster every day. Most firms are overpaying for features they don’t use. We trim the fat, and re-allocate the resources into AI-driven enhancements that yield measurable impact.
  
  

What Big Tech is doing at the Fortune 100 level, agile firms can do at the mid-market level — faster, cheaper, and often better. And unlike the old consulting model, it’s not about lengthy deliverables. It’s about building working systems clients depend on to grow.

We believe the traditional consulting model simply doesn't work now that AI/ML are here to stay. C&C exists to enable building materials firms to create the infrastructure that connects growth initiatives to execution across departments, powered by AI, governed by data, and optimized in real-time all focused on the end user experience.

In this new era, the firms that win won’t be the ones with the best advice. They’ll be the ones who build the most irreplaceable engines for growth. This infrastructure effectively connects growth initiatives with execution across all departments. The most successful companies in this new era will be those that construct the most indispensable engines for growth, creating an irreplaceable system that continues to operate and generate value long-term.

That’s what we’re here to do.