We’re excited to partner with WAAY as part of the C&C Partner Group. This engagement is designed to accelerate sales growth, build the commercial infrastructure for long-term scale, and grow marketing visability for WAAY as the category leader in automated residential pocket doors. Over the coming months, our team will work alongside you to execute quick wins, install durable systems, and create predictable sales momentum. This dashboard will serve as your central hub, providing access to project documents, deliverables, progress updates, and key resources to ensure full visibility throughout the engagement
.svg){kind=icon}
.svg){kind=icon}
Project Progress 🎉
Overview
C&C has been engaged to help WAAY accelerate unit sales from a baseline of 10 per month to 30–80+ per month and build out growth infrastrcutre and increase marketing visability. This work is structured around three integrated phases:
- Quick Wins (0–90 Days): Launch outbound contractor pilot, repackage viral content into targeted paid ads, and expand showroom presence to drive immediate sales growth.
- Infrastructure Build (0–90 Days, in parallel): Implement CRM, establish outbound sales processes, and onboard additional showrooms to create repeatable sales motion.
Through this engagement, C&C will deliver sales collateral, digital landing pages, campaign execution, and structured reporting, while embedding with WAAY leadership to ensure both short-term sales acceleration and long-term scalability.
Where Are We At
Things To Be Done
GENERAL
Kick off scheduled for September 24th 11am PST
EXECuTIVE
WAAY team to complete the "Information & Access Intake" form
SALES
MARKETING
OPERATIONS
MISC
Things Already Done
Results
Contact your team
Steve Coffey
Project Lead
540-239-4115
steve@coffeyandco.com
